In our research with consumers, we came to learn that the majority of them do not know the meaning of the recycled symbol that is embossed on most if not all PET containers in the market (usually on the bottom). This is why we are now spelling out ‘please recycle me’ on all our new containers while we slowly convert the old ones. ‘Please recycle me’ and ‘Post Consumer Content’ will be embossed on the base of every container, and where we have room, we are also adding ‘Please Recycle Me’ to the lid, to make sure consumers have no doubt our packaging belongs in their recycling bin.