Inflation has compelled grocery retailers to keep price points at levels their hard-hit customers can afford. Stocking more single-serve packs is one way of doing just that.
But there are other factors driving the surge in demand for single-serve. Americans’ desire to eat healthier is a huge one, said Kim Radigan, assistant brand manager for Shelton, Conn.-based Inline Plastics Corp.
“The market is moving away from super-size, and focusing more on healthy size. The demand for healthier food options continues to dominate, especially when it comes to snacking and the need for quick, grab-and-go options.”
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